Are you a fan of “Sex and the City”? Are you a fan of Mercedes-Benz? If you said “yes” to either of these questions, you’re going to like the new “Sex and the City” movie hitting theaters coming out this summer.
Mercedes-Benz has a huge role in the movie with one of the luxury automaker’s newer models making its big-screen debut – the GLK. But that’s not the only Benz you’re going to see in the movie.
In addition to the GLK, a smaller version of a full-sized SUV, moviegoers will also notice the Mercedes S-Class sedan model. As if that weren’t enough, the new adventures of Carrie, Samantha, Miranda and Charlotte take place in the backdrop of the Mercedes-Benz Fashion Week, one of the most anticipated annual events for Benz lovers and fashion lovers alike.
These cars aren’t taking a backseat to the human stars, either! In fact, the new GLK is starring in its very own “Sex and the City” commercial starting next week. The 30-second spot features MB’s latest marketing partnership with the popular movie. But it goes even further than that. When you visit your local Mercedes-Benz dealer, you’ll notice several displays and pictures featuring the combination of MB and “Sex and the City.”
Mercedes isn’t new to being showcased in popular culture. According to Steve Cannon, Vice President of Marketing at MBUSA, the MB brand “has always attracted trendsetters and style-makers and the partnership with New Line Cinema’s ‘Sex and the City,’ which personifies these attributes, is a very natural fit.”
As a Mercedes fan, at least I’ll have something to look forward to when my wife drags me to see this movie.
