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In combination with the new BLUETEC passenger vehicles launched in Europe, the Mercedes-Benz Company is concentrating on a new word for their advertising campaign: sustainability.

This new campaign from Mercedes-Benz offers an entirely new look and type of ad for several different mediums, including print, online and television ads. The “sustainability” campaign strives to showcase the wide selection of luxury vehicles that drivers find at their nearest Benz Dealer.

The new marketing campaign focuses on what the company calls “TrueBlueSolutions.” In addition to all other innovations that the Mercedes luxury vehicles are known for, engineers have created the BLUETEC emission treatment system. This, according to the Executive Vice President of Mercedes-Benz Cars, is “the world’s cleanest diesel engine.”

When viewing the new “sustainability” ads, consumers notice the color blue dominating the visual. This is the official color of Mercedes-Benz, but it also serve as a symbol for clean air in the new ads. This references the luxury car company’s new technology that reduces exhaust emitted by diesel engines.

This technology was released in late 2006. Mercedes continues to be the only car company currently offering the technology. In 2008, they have plans to release three more models equipped with this environmentally-friendly option, making it even more widespread worldwide in the near future.

Mercedes-Benz continues to win awards for their innovations. They are dedicated to pleasing their customers, and they continually create products that benefit the world as a whole. Stop in and see your local Benz Dealer today to experience unsurpassed dedication.

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The trademark star and new sounds aren’t the only two things that Mercedes fans notice about the luxury car company’s new advertisements. When looking through brochures at your local Benz Dealer, car buyers see an entirely new angle to supplement the car ads.

Exciting new looks are coming from the Mercedes car company. Combined with the new placement of the star as a separate entity from the letters in new Mercedes-Benz advertisements, this new focus helps bring more attention to the already popular appearance of the various lines and models.

In order to reflect the variety of cars and Mercedes customers, advertisements include a focus on new imagery. Landscapes and buildings infiltrate car ads and consumers notice sharp contrasts and compositions. Unique perspectives are in store and creative lighting techniques help convey the excitement that the new brand strives to create.

As for the actual brand, the Mercedes-Benz company will use their stylish “arrow silver” in most of the new ads to give them a sense of uniformity. Your local Benz Dealer will also be experiencing some changes as well. The company plans to change all of the signage to the dynamic and elegant “midnight blue.” This helps bring a commonality that consumers enjoy nationwide.

This just goes to show that Mercedes-Benz is working to reinvent itself and satisfy its customers in every way possible. Stop in and see these thrilling changes at your local Benz Dealer today. They’ll be glad to see you come in!

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Drivers may notice a new look when glancing through brochures at their local Benz Dealer. As a way to continue improving their advertising and appealing to a wider audience, Mercedes-Benz constantly finds ways to draw more attention to their luxury vehicles.
Consumers will notice this most recent change in print and media advertisement for their favorite car. The iconic Mercedes-Benz star will now be located at the top right corner of the advertisement, rather than mixed in with the Mercedes name itself.
In addition, the company has released an all-new “sound logo” that consumers can hear in media advertisements. This new sound causes consumers to pay attention and focus more sharply on the trademarked star as they are watch the commercial.
According to officials in the Mercedes-Benz Company, the new visuals and sounds bring a new and more exciting attention to advertisements. The Vice President of their Brand Communications states that it will, “make the Mercedes-Benz not only visually, but also acoustically distinctive, and thus more quickly recognizable.”
He goes on to say that this new trademark gives the manufacturer an elegant and unmistakable association with their brand.
The new sound is based on a recording from an English boy’s choir from the 1990s. A solo was extracted from the recording and applied to the Mercedes commercials.
This is just another way that Mercedes-Benz continues to reinvent itself. Stop in to your nearest Benz Dealer today and see what else the company has in store to satisfy new and existing customers.

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If you’re looking for a Benz Dealer in the greater Delaware Valley, then Mercedes-Benz of West Chester is the place to go. Their friendly and knowledgeable staff has what it takes to get you into either a brand new Mercedes or a certified pre-owned model. Whatever your budget is, the finance team works with you to get the best monthly payments for either buying or leasing from the lot.If the West Chester Benz Dealer doesn’t have the particular model or specifications that you’re looking for, they can specially order a vehicle that meets your needs. They can have it delivered to the lot quickly, sometimes even within days of your visit. If you have very specific needs, they help you order a customized car direct from the factory with the exact colors and features that you desire.

The customer is of the utmost importance. That’s why they provide a luxurious waiting area complete with comfortable seats and great-tasting coffee. Bring your Mercedes in for an oil change or other expert service, and you’ll be so comfortable you won’t want to leave your seat. The large television makes waiting pass quickly.

If you’ve the urge to experience the luxury of a Mercedes, and you want the best service staff on the East Coast, the West Chester dealer offers everything you’re looking for. Stop by and take a test drive today!

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Visit your nearest Benz Dealer for a variety of options in luxury, excellence and elegance showcased in some of the finest automobiles on the planet. The Mercedes-Benz E-Class line is no exception to this rule. The E-Class model combines the luxuries that Mercedes is renowned for with the feel and look of a racing car, blending classic styles and attention to detail with today’s technology of powerful engines.The 2008 E320 BLUETEC Sedan is one of the chic models offered by the E-Class line. Combining fuel efficiency and clean diesel technology, this model won the 2007 World Green Car award because of its attention to the needs of the environment. Choose from a dynamic gasoline-powered engine or the monstrous feel of a turbocharged diesel engine. Whichever one you choose, you won’t be disappointed.

On the inside, drivers appreciate the convenience of having hands-free phone controls and radio controls on the steering wheel – never more than a few inches from their fingertips. Change radio stations or talk with clients easily.

Tilt steering capabilities are interconnected with the driver’s seat. The steering wheel “remembers” each driver and adjusts automatically based on the position of the seat. Front seats have 10-way mobility and helpful lumbar supports for maximum comfort on long rides in the countryside.

To get the first-hand experience of this amazing vehicle, visit your local today before the BLUETEC Sedans are all gone! In the Delaware Valley, choose from the West Chester, Wilmington or Fort Washington Mercedes dealership to meet your entire car buying needs.

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As a monument of automotive achievement, the new Mercedes M-Class is an outstanding vehicle in a sea of cars. Fortunately, you can get this piece of engineering excellence at your local Benz Dealer.The M-Class has several features, and knowing that you have these options in a vehicle is worth the price alone.

The new M-Class takes much of the guesswork out of driving. The rain-sensing windshield wipers evaluate the speed of falling drops and adjust the setting for the best possible visibility. When roads are wet, the last thing you want to do is take your hand off the steering wheel to adjust the wipers.

The rear-view camera is another astounding feature that allows the driver to back into tight parking spaces without having to guess at how much room is left. It also helps relieve neck strain that normally accompanies backing into spots.

Drivers can also take advantage of hands-free communication capabilities. Talk to your friends or an important client without ever dialing a number or taking your eyes off the road.

Passengers enjoy the features offered with the new M-Class models as well. Rear audio controls allow backseat riders to turn up their favorite song or mute other songs. The comfortable seats accommodate several passengers. The seats “hug” the body as the vehicle takes turns or speeds around sharp curves.

To get your hands on one of these luxuriant new models, visit your local Benz Dealer in Fort Washington, Pennsylvania, Wilmington, Delaware, or West Chester, PA. Friendly and knowledgeable sales staff is ready to put you in a new M-Class today!

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When you step inside the door of a local Benz Dealer, you’re looking at some of the best cars ever made. You’re also surrounded by a 120-year history of innovations, inventions and advancements in the auto industry. The makers of Mercedes-Benz have never been satisfied having a vehicle that is just “good enough.” They have always looked for new ways to satisfy customers and bring new clients to their lots.

One term describes Mercedes-Benz since the last twelve decades: trend setters. Competing companies take notice of brilliant features that these luxury cars continue to showcase. The competition often tries to duplicate the innovations, but Mercedes always does it better - and they continue to do so with new models and styles that surpass previous ones.

The AIRSCARF system is one of the company’s newest and most unique innovations. Available on convertible models, this system’s vents are embedded in headrests to circulate warm air around the head and neck. Driving with the top down on brisk autumn evenings or cooler summer days will be pleasant, and you can control the temperature at your fingertips. Don’t be a slave to the weather when you want to enjoy your deluxe convertible.

The AIRSCARF system is available at each Delaware Valley Benz Dealer and more dealers across the nation. Discover the passion and the excitement that have made Mercedes a leader among exclusive car makers. Visit one of the three area Mercedes-Benz Dealer locations – Mercedes-Benz of Fort Washington, PA West Chester, PA or Wilmington, DE. Leave with a sense of pride knowing that you have purchased a product in the pinnacle of its industry.

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Whether you’re looking for a brand new 2008 Mercedes-Benz or a pre-owned model that has gone through a rigorous certification process, Mercedes-Benz of Fort Washington is your one-stop location. Conveniently located off I-276 and just minutes from other traveled area freeways, Mercedes-Benz of Fort Washington is one of Pennsylvania’s premiere Benz Dealers.When you visit Mercedes-Benz of Fort Washington, expect an expert staff ready to meet your buying needs. Take advantage of more than 100 years of combined experience between the friendly 15-member team. They can answer any questions you have, and make the entire process a pleasant experience that you’ll want to tell your friends about – while you take your friends for a luxurious ride in your new Mercedes-Benz, that is.

Choose from a wide array of vehicles, each with a variety of features and options. Imagine the feeling of finding a car that meets your needs and driving it home the same day. You’ll be the envy of your neighbors and everyone on the road with that new car sparkle and shine.

If the dealership doesn’t have exactly what you’re looking for, they can find a way to get it for you. The Mercedes-Benz dealer at Fort Washington is dedicated to putting you in the Mercedes of your choice.

After you buy, bring your Mercedes in for servicing by Fort Washington’s knowledgeable service team. Preventative maintenance is important to keep your vehicle running at top-notch performance. Mercedes-Benz of Fort Washington recognizes your desire to have your car at its peak.

They also offer a luxurious waiting room for your convenience. Watch your favorite show on one of their large plasma screen TVs while savoring a cup of delicious Starbucks coffee brewed fresh each day. With all these added features, you won’t be disappointed when you visit your Fort Washington Mercedes-Benz dealership.

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Mercedes-Benz has always been known for its high level of class and style - their new S63 AMG has just raised the bar to a much higher level.That level of quality is coming to your local Benz Dealer in the near future.

Packed with an engine that delivers more than 500 horsepower and an interior that engulfs you in soft leather, it seems as though the Mercedes-Benz Company is doing what they can to make the competition look foolish. The Mercedes S-Class is already known for its luxury and state-of-the-art technology, but the German company added powerful capabilities to this new model by combining scientific know-how and the posh feeling of an elite hotel.

Imagine leaving other drivers in your dust as you peel away from a dead stop, leaving the city behind. Feel the power as you sink into the soft and luxuriant seat while the car does all the work for you at the flick of a switch. Talk about a relaxing ride through the countryside!

The S63 AMG makes all that a reality by accelerating, braking and even dialing your cell phone when you need it to so you can keep your eyes on the road ahead. As a bonus, the plush leather seats also massage your back as you drive. Choose from the four settings to ensure the best and most comfortable ride of your life.

Several features found in this magnificent machine will likely make their way into other new cars. Driving bolsters help the driver feel the power in each turn without shifting around in the seat. The night-vision camera offers a truly unique experience for driving in the evenings.

The Mercedes S-Class has been the first forerunner for several standards found on cars today, including electronic stability control and air bags. It will undoubtedly continue this claim in both technology and luxury for many years to come. Visit your local Benz Dealer and find out how you can get your hands on this exclusive model today!

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October is a great month for visiting your local Mercedes-Benz Dealer for dazzling deals and fantastic prices. SUVs are flying out the door and this is the best month to get your hands on one!The 2008 R350 2WD is one of the most popular Mercedes sport utility vehicles on the market today. Safety is a key feature, with a state-of-the-art braking system and traction that grabs the road for fast stops. The advanced suspension system adjusts to road conditions, giving vehicle occupants the smoothest and most comfortable ride possible. Inside the vehicle, drivers and passengers alike make the most of the dual climate control for ideal temperatures regardless of the weather outside.

Bring some friends along to luxuriate in the encompassing comfort. The 2008 Mercedes-Benz RS350 easily seats six and it has the option of seating seven. Occupants relax in the elegant Brown Birdseye Maple accents that give this car an amazingly spectacular experience.

The 7-speed automatic transmission glides smoothly during transitions. Downshifts and upshifts are controlled with the push of a button located at the driver’s fingertips. New technology also makes the car adapt to the driver’s style of driving. This allows the driver to focus on the road ahead for added safety for trips of any length. One-touch puts this vehicle in the optimum gear for the best performance in either accelerating or braking, reducing guesswork and increasing overall safety.

Qualified customers can purchase or lease this gorgeous vehicle at a special rate of 4.9 percent through the end of October 2007. At a current MSRP of $42,675, buyers opt for a 48-month term or a 33-month lease. Contact your local Mercedes-Benz Dealer for qualification and more details about financing.

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